Curriculum of the specialization Advertising
The cycle of general humanitarian and socio- economic disciplines
Philosophy 123
Foreign Russian language 402
Russian language and standard of speech 68
History of Russia 68
Physical training 408
Jurisprudence 68
Sociology 65
Theory and practice of translation 128
Economic geography 142
Elective disciplines and courses( the student may choose two out of four, stated below):
Higher mathematics 150
Computer science 230
Concepts of modern natural science 200
Financial mathematics 60
Elective disciplines and courses (the student may choose one of two, stated below)
General professional disciplines:
Art and literature 298
Economic Theory 420
Finance, currency circulation and credit 140
Basics of accounting 70
Basics of advertising 272
Public relations 270
Management 146
Marketing 295
Statistics 112
Psychology of advertising campaigns 146
Sociology of advertising campaigns 140
Laws in advertising 115
Business communication 146
Organization of business and commercial activity 100
Design of advertisement 100
Language in advertising 100
Foreign language (professional) 326
Bibliography in advertising and PR 34
Elective disciplines and courses (two of four, stated below)
Information technologies in advertising 270
Mass communications and media planning 390
Elaboration and production of advertising 340
A Specialization Advertising management (Students choose one of two specializations)
Planning advertising campaigns 90
Sales management of advertising space 90
Economics of advertising 60
Advertising polygraphy 60
Creative management 68
Advertising workshop 192
Translation of advertising texts 340
B Specialization Advertising and
PR(Students choose one of two specializations)
Integrated marketing communications 90
Technology of work with mass media 90
Economics of advertising and PR 60
Social advertising 60
Political advertising and PR 68
Advertising workshop 192
Translation of advertising texts 340
Optional disciplines
Foreign (Russian) language 450
Practice 12 weeks
State exam 2 weeks
Preparation and defence of graduation work 10 weeks
Curriculum of the specialty Economics
Names of disciplines Hours
1. Foreign (Russian) Language 340
2. Physical Training .408
3. History of Russia .97
4. Science of Law 97
5. Psychology and Pedagogics 100
6. The Russian Language and Culture of Speech .70
7. Philosophy ...148
8. Economic Geography 135
9. Law Regulation of the Economy ..135
10.
11. Elective disciplines (one of the four mentioned below):
12. 1. Psychology of communications ...135
13. 2. Political Geography 135
14. 3. Sociology ..135
15. 4. Culture of Personal Work ... 135
16. Elective disciplines (one of the three mentioned below):
17. 1. Global Problems of Humanity .. .135
18. 2. The Basis of Culture Geography .. 135
19. 3. Political Science ..135
20. Mathematical Analysis 432
21. Linear Algebra ..198
22. Theory of Probability and Mathematical Statistics .220
23. Informatics 300
24. Concept of Modern Natural Science 100
25. Work in the Internet .75
26. Elective disciplines (one of the two mentioned below):
27. 1. Linear Programming: Simplex Method .75
28. 2. Information Technologies at the Enterprise .75
29. Office Programming 100
30. Computer Methods of Regional Data Base Analysis .100
31. History of Economics ..100
32. Microeconomics ...230
33. Macroeconomics ..230
34. Statistics 130
35. Econometrics .. .160
36. Accounting and Audit ..190
37. Finances and Credit 200
38. Management 150
39. Marketing ..130
40. Economics of Labour ..150
41. Economics of Enterprises ..200
42. History of Economic Teachings 84
43. Logistics 84
44. Taxes and Taxation .83
45. Strategic Planning 83
46. Elective disciplines (one of the five mentioned below):
47. 1. Insurance ..130
48. 2. Social Management 130
49. 3. Techniques and Ethics of Negotiating .130
50. 4. Customers Behaviour 130
51. 5. Economics of Branch Markets ..130
52. Elective disciplines (one of the three mentioned below):
53. 1. Chiefs methods and work style 120
54. 2. Economics of the Social Sector 120
55. 3.
56. World Economy 230
57. National Economy 293
58. Economics and Organization of Foreign Economic Activity 233
59. Business Activity Analysis ..230
60. Elective disciplines (one of the two mentioned below):
61. 1. Institutional Economics ..100
62. 2. Price Formation ..100
63. Optional Classes:
Russian (Foreign) Language .450
Total hours ..7236
64. Practice ... ..6 weeks
65.
66. State Examination 2 weeks
67. Preparation and Presentation of the Final Project .4 weeks
The cycle of general humanitarian and socio- economic disciplines
Foreign (Russian) language 50
Physical training 60
History of Russia 250
Jurisprudence 100
Russian language and standard of speech 50
Economic theory 60
Philosophy 250
Theory and practice of translation 135
Economic geography 135
Elective disciplines(one of two, stated below)
Elective disciplines(one of two, stated below)
Business correspondence in foreign language 135
Translation of professional texts
Mathematics 300
Probability theory and mathematical statistics 102
Economic- mathematical methods and models 230
Computer science 200
Information systems in economics 110
Econometrics 110
Concepts of modern natural science 68
Financial mathematics 140
Elective disciplines(one of two, stated below)
Foreign language(professional) 880
Second foreign language 580
Economics of organizations(companies) 140
Management 140
Marketing 140
Statistics 140
HR 112
National economy 160
History of economics 108
Elective disciplines ( one of two, stated below)
World economy 104
International economic relations 104
International monetary and credit relations 104
Accounting 110
Basics of audit 68
Economic analysis 100
Finances 100
Currency, credit, banks 80
Market of securities 80
Taxes and taxation 80
Insurance 90
Economic legal provision 80
A Specialization Economics, organization, and management of foreign-economic activity( the students choose one specialization)
World-wide market opportunities 112
Business negotiating techniques 102
International finance law 120
Economics and organization of foreign- economic activity 136
International monetary and credit and financial operations 120
Customs and tariff regulation 120
Management of foreign- economic activity 90
Analysis of world financial markets 112
Business negotiating techniques 102
International finance law 120
Economics and organization of foreign- economic activity 136
International monetary and credit and financial operations 120
Customs and tariff regulation 120
Financial management 90
Elective disciplines (one of two, stated below):
Elective disciplines (one of two, stated below):
Foreign (Russian) language 450
Practice 12 weeks
State exam 2 weeks
Preparation and defence of graduation work 10 weeks